Product Management Training

Our course empowers professionals to master the end-to-end lifecycle of modern product development. From market research to go-to-market strategy, you’ll learn how to build solutions that are customer-centric, agile, and competitive in today’s digital-first world.

Course Overview

Today's markets are saturated with numerous products competing to fulfill the same customer needs. In this highly competitive environment, how can a product distinguish itself? What strategies should companies employ to attract customers? This is where effective product management becomes critical.

Product management starts with identifying customer needs and designing appropriate product features. It encompasses developing strategies and marketing approaches throughout the entire product lifecycle. From conception to market launch, products undergo numerous phases, requiring companies to focus on customer experience, promotional strategies, and efficient distribution to maximize sales.

Key Responsibilities of a Product Manager

As the company's primary offering, products demand careful development and management. Without proper product management, organizations risk failing to deliver successful products. Effective product management involves meticulous planning, reducing the likelihood of market failure.

This course addresses critical questions:

  • How can product management enhance company performance?

  • What methods generate innovative product ideas?

  • How do strategies evolve across product lifecycle stages?

  • How to build brand awareness and loyalty?

Course Objectives

  • Align product management with market needs and organizational vision

  • Incorporate customer value through sustainable practices

  • Foster innovation in product development

  • Balance manufacturing, marketing, and sales considerations

  • Develop skills for product design, development, and maintenance

  • Implement lifecycle stage strategies

  • Analyze market potential and build brand equity

What’s in it for you?

    • Effective screening of product ideas

    • Reduced product failure risks

    • Enhanced customer experience and retention

    • Stronger product differentiation

    • Increased customer loyalty and revenue

    • Comprehensive market understanding

    • Improved cross-functional collaboration

    • Clear product expectation setting

    • Efficient product line management

    • Creative market opportunity identification

    • Innovative problem-solving approaches

    • Leadership skill development

    • Enhanced communication and technical skills

Who Should Attend?

  • Marketing managers/executives

  • Product managers and developers

  • Sales managers

  • Brand managers

  • Entrepreneurs and startup founders

Course Outline

    • Product classifications

    • Product attribute decisions

    • Packaging and labeling considerations

    • Product line management

    • Scope of product management

    • Product planning and marketing

    • Management process steps

    • Product customization

    • Product manager responsibilities

    • Market research techniques

    • Idea generation and screening

    • Test marketing strategies

    • Product upgrade methodologies

    • Introduction stage approaches

    • Growth stage tactics

    • Maturity stage management

    • Decline stage solutions

    • Competitive set definition

    • Category attractiveness assessment

    • Environmental analysis

    • Product positioning strategies

    • Competitor objective identification

    • Information source evaluation

    • Differential advantage assessment

    • Customer value creation

    • Brand awareness and loyalty

    • Brand image management

    • Customer-based equity models

    • Promotion objective setting

    • Media and advertising planning

    • Pricing strategies and objectives

    • Channel design principles

    • Distribution's role in product success

    • Innovation objective setting

    • Feature and process-based innovation

    • Engineering dependencies

    • Accelerated innovation cycles

    • Time constraint management

    • Digital product trends

    • Customer relationship building

    • Product proliferation strategies