Market Research & Intelligence Training

Gain the latest tools to decode evolving customer behaviors and industry shifts. Our courses dives into digital research methods, competitive intelligence, and insight generation to shape data-informed strategies that move your brand forward.

Course Overview

Do you want your products or services to resonate more powerfully with your target audience?

At Corporate Heights, we recognize that successful companies invest significantly in market research and intelligence to drive strategic marketing decisions, tackle emerging market challenges, and track performance. It enables innovation, enhances competitiveness, and supports premium pricing through a deeper understanding of customer behavior and industry dynamics.

Are you ready to master modern tools and approaches to elevate your marketing effectiveness?

This training program by Corporate Heights equips marketing professionals with the critical insights and skills needed to understand and apply market research and intelligence effectively. Participants will gain a comprehensive global view to support sustainable growth and value creation.

Course Objectives

By the end of this course, participants will be able to:

  • Recognize the strategic value of market research and intelligence

  • Design effective questionnaires tailored to different survey needs

  • Interpret market research trends and leading practices

  • Translate market intelligence into actionable business insights

  • Leverage data to guide and validate marketing strategies

  • Utilize online and freely available tools for competitive research

Training Methodology

This program utilizes Corporate Heights’ interactive training model, centered around the ‘Do–Review–Learn–Apply’ framework. Sessions include dynamic presentations, real-world case studies, simulations, role-plays, group discussions, and debates to maximize knowledge transfer and skill application.

What’s in it for you?

    • Enhanced brand value through data-driven marketing

    • Higher customer engagement and satisfaction

    • More consistent and integrated marketing research practices

    • Increased market penetration and sales effectiveness

    • Teams equipped with the skills to deliver actionable market intelligence

    • Smarter decision-making backed by reliable insights

    • Stronger marketing and analytical skills

    • Mastery of research methodologies and strategic tools

    • Proficiency in collecting, analyzing, and presenting market data

    • Capability to build and execute a market intelligence plan

    • Higher confidence and productivity in marketing roles

    • Improved job satisfaction and performance standards

Who Should Attend?

  • Entrepreneurs and Business Owners

  • C-Level Executives

  • Chief Marketing Officers

  • Marketing Directors and VPs

  • Marketing Managers

  • Market Research and Intelligence Professionals

  • Brand Promotion, Sales, and Customer Relationship Managers

Course Outline

    • The Selling Process

    • Sales Force Management – Definition and Strategic Importance

    • Big Picture Thinking in Sales Management

    • Core Traits of a Successful Sales Manager

      • Communication

      • Mental Agility

      • Analytical Thinking

      • Goal Orientation

    • Product and service lifecycle

    • Market research vs market intelligence: key distinctions

    • Understanding the 4Ps of the marketing mix

    • SWOT analysis of products/services

    • Market segmentation strategies

    • Fundamentals of social media marketing

    • Objectives and classifications of market research

    • Exploring research types: problem identification vs problem-solving

    • The market research process end-to-end

    • Criteria for selecting research partners

    • Customer focus groups: pros and cons

    • Global best practices in marketing research

    • Strategic value of market intelligence

    • Types of market intelligence and relevant metrics

    • Integrating financial, non-financial, and online metrics

    • Marketing intelligence buckets: demand, brand, relationships, etc.

    • Benchmarking and trend identification

    • Transforming raw data into actionable insights

    • Selecting and assessing customer service providers

    • Anticipating internal and external customer needs

    • Building long-term value through tailored marketing

    • Recovery and retention strategies for service failures

    • Designing a customer-centric marketing model

    • Calculating Customer Acquisition Cost (CAC)

    • Understanding Customer Lifetime Value (CLV)

    • Using CLV to guide marketing spend and strategy

    • Step-by-step CLV computation

    • Assessing campaign ROI and payback periods

    • Applying NPV and discount rates for marketing investments

    • Crafting actionable plans for marketing impact

    • Setting marketing goals using the PDCA (Plan-Do-Check-Act) framework

    • Stakeholder-driven change management strategies

    • Translating research and intelligence into measurable action