Advanced Marketing Strategy, Analytics & ROI Optimization Training

This course blends marketing strategy with performance analytics to help you maximize returns. Learn how to use data-driven insights, AI tools, and marketing attribution models to optimize your campaigns and prove ROI with precision.

Course Overview

Marketing is often misunderstood as simply advertising or viewed as a function that operates in isolation. In reality, marketing is a multidisciplinary powerhouse that connects strategy, research, customer behavior, and business development. It influences everything from product innovation to customer satisfaction and company vision.

This course is designed to help you become a well-rounded marketing professional, capable of bridging traditional techniques like focus group research with advanced digital analytics. You will gain practical skills to strategize, execute, and optimize marketing efforts—driving measurable outcomes for your organization.

Course Objectives

By the end of this course, participants will be able to:

  • Clearly define what marketing means in today’s dynamic environment

  • Apply core principles of marketing with practical relevance

  • Understand and utilize modern marketing channels and techniques

  • Develop strategies grounded in research and analytics

  • Align marketing initiatives with customer needs and product value

  • Build a multidisciplinary mindset for comprehensive marketing planning

  • Evaluate ROI across marketing platforms and campaigns

Training Methodology

This course uses an experiential learning approach, combining:

  • Interactive lectures and discussions

  • Presentations and role plays

  • Case studies and real-world functional exercises

  • Peer learning

  • Hands-on sessions with current marketing tools

Our training model is based on “Do–Review–Learn–Apply” to ensure skill retention and applicability.

What’s in it for you?

    • Enhanced strategic alignment between marketing and company vision

    • Better productivity and goal tracking in marketing departments

    • Exposure to innovative and cost-effective marketing approaches

    • Strengthened brand presence and customer targeting

    • Improved use of analytics for performance tracking and optimization

    • Gain mastery over fundamental and advanced marketing concepts

    • Improve their ability to manage agencies and external partners

    • Learn to create impactful communication strategies

    • Be able to measure and optimize ROI

    • Develop a strong network of marketing peers

    • Stay relevant in a constantly evolving marketing landscape

Who Should Attend?

  • CMOs, marketing directors, and team leads

  • Sales and business development professionals

  • Marketing analysts and digital strategists

  • Advertising, PR, and communications specialists

  • Entrepreneurs and startup founders

Course Outline

    • Defining modern marketing and its growing significance

    • Understanding foundational concepts: needs, wants, and demands

    • Segmentation, targeting, and positioning

    • Classic vs digital marketing channels

    • 4 Ps of marketing

    • Exploring marketing types: relationship, virtual, experiential, etc.

    • Defining value in a marketing context

    • Introduction to marketing information systems

    • Market intelligence and opportunity identification

    • The “Bottom of the Pyramid” approach

    • Environmental factors affecting marketing

    • Customer behavior analysis using focus groups and studies

    • Customer lifecycle and service quality management

    • Gaining deep understanding of customers to stay competitive

    • Employing data-driven techniques for digital customer analysis

    • Using behavioral marketing platforms for customer insights

    • Designing effective customer loyalty strategies

    • Competitive strategies used by market leaders

    • Demand expansion and market share growth

    • Product life cycle strategy

    • Building and sustaining brand equity

    • Brand planning and execution

    • Understanding brand extension and its necessity today

    • Importance of pricing in strategic marketing

    • Product pricing mix and pricing models

    • Demand estimation and cost analysis

    • Competitive pricing and final price setting techniques

    • Overview of marketing channels and value networks

    • Omni-channel vs multi-channel strategy

    • Choosing the right communication alternatives

    • Budgeting and allocating marketing spend

    • Role of experience in marketing

    • Mass communication and communication mix

    • Principles and benefits of direct marketing

    • Classic vs modern direct marketing channels

    • Introduction to interactive marketing

    • Word-of-mouth, influencer, and viral marketing strategies

    • Engaging and leveraging opinion leaders

    • Defining digital marketing and its ecosystem

    • Digital-first strategies

    • Tools of the trade: SEO, SEM, mobile marketing

    • Social media management and performance tracking

    • Keyword strategy and content-based marketing

    • Introduction to marketing analytics